Our Services

Decision Development offers custom marketing research services for:

Our Expertise

Decision Development fully explores the opportunities and challenges your product currently faces or will encounter in the marketplace.

We have been involved in many different types of marketing research projects at all stages of a product's lifecycle, US and globally, for both biologics and traditional pharmaceuticals. Project types have included:

  • New product concept evaluation
  • Key opinion leader/clinical investigator research
  • Labeling research
  • Market strategy development
  • Product package evaluation; development and evaluation of drug administration devices
  • Product launch evaluation and planning (e.g., positioning, messaging and creative concept testing)
  • Advertising and sales collateral testing (brand and corporate)
  • Post launch tracking of attitude and usage
  • Patient compliance and persistence
  • Patient support programs
  • Customer satisfaction studies
  • Customer segmentation studies
  • Managed care and health system studies
  • Corporate strategy research (e.g., image, sales force, pricing policy)
  • Name and logo testing (brand and corporate)
Our Clients

Decision Development has experience with a broad range of healthcare clients.

  • Pharmaceutical Manufacturers
  • Biotechnology Companies
  • Medical Equipment/Device Manufacturers
  • Diagnostic Manufacturers
  • Advertising and Communication Agencies
  • Healthcare Providers
  • Clinical Research Organizations
  • Management Consulting Firms

(In keeping with our pledge of confidentiality to our clients, we are unable to provide a list of clients on this public Website)

Therapeutic Classes

Our expertise across therapeutic areas is wide-ranging and extensive.

See our detailed list of therapeutic areas...
Respondent Types

Decision Development has conducted research with a number of different audiences.

  • Physicians
  • Patients/consumers
  • Nursing Professionals
  • Pharmacy Personnel (Retail and Hospital)
  • Managed Care and Insurance Professionals
  • Administrators
  • Clinical Researchers
  • Key Opinion Leaders